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Key Features
- Up to 37 hours video playback
- 48MP rear cameras and Camera Control
- Up to 2.5x faster GPU performance
- 18MP Center Stage front camera
- Pro display with ProMotion up to 120Hz
Apple iPhone 17 Pro Max 256GB - Silver, MFYM4X/A

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display1, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.
Key Features:
Unibody enclosure. Makes a strong case for itself.
Introducing iPhone 17 Pro and iPhone 17 Pro Max, designed from the inside out to be the most powerful iPhone models ever made. At the core of the new design is a heat-forged aluminium unibody enclosure that maximises durability, performance and battery capacity.
A big zoom forward.
Across the iPhone 17 Pro camera system, you’ll find innovation that goes to great lengths. The telephoto features the next generation of our tetraprism design and a 56 per cent larger sensor. With an equivalent 200-millimetre focal length, the 8x optical-quality zoom makes this the longest iPhone Telephoto ever — offering 16x total optical zoom range. So you can explore an even wider range of creative choices and add a longer reach to your compositions.
New dimensions in power.
Whether you’re working with intensive graphics or massive media files, iPhone 17 Pro offers blazing-fast performance — with advanced cooling technology. An Apple-designed laser-welded vapour chamber works with the aluminium unibody structure to efficiently move heat away from the A19 Pro chip, allowing for even higher sustained performance. This breakthrough in thermal management is key to the most powerful iPhone ever created.
Battery life. All-time high.
The new internal design creates significant additional room for battery capacity, giving iPhone 17 Pro Max the best-ever iPhone battery life2, and up to 3 more hours per full charge compared to iPhone 15 Pro Max. From extended video playback to after-hours work, it’s always ready for overtime.
All the must‑haves. All on iPhone
The latest iPhone models come packed with advanced capabilities. Helpful Apple Intelligence features such as visual intelligence3 and Writing Tools to make your everyday easier. Fast, secure connections with Wi‑Fi 74, Bluetooth® 6, 5G connectivity5 and eSIM.6 And safety features like Emergency SOS via satellite designed to give you peace of mind.7
1 The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2 All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/au/batteries and apple.com/au/iphone/battery for more information.
3 Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-au/121115#visual-intelligence.
4 Wi‑Fi 7 available in countries and regions where supported.
5 Data plan required. 5G is available in selected markets and through selected carriers. For details on 5G support, contact your carrier and see apple.com/au/iphone/cellular.
6 Use of an eSIM requires a carrier that supports eSIM and a carrier plan. See your carrier for details. To learn more, visit apple.com/esim.
7 Live Translation in Phone and FaceTime is available for one-on-one calls in English (UK, US), French (France), German, Portuguese (Brazil) and Spanish (Spain) when Apple Intelligence is enabled on a compatible iPhone, iPad or Mac.
Specifications
Global
- EAN: 0195950638875
- Model Number: MFYM4X/A
General
- Colour: Silver
Features
- Dust Resistant: Yes
- Face Detection: Yes
- Water Resistant: Yes
- Wireless Charging: Yes
Memory/Storage
- Storage Capacity (GB): 256
Display
- Display Resolution: 2868 x 1320
- Display Type: Super Retina XDR OLED
- Refresh Rate (Hz): 120(Hz)
Connectivity
- Bluetooth Version: v6.0
- NFC: Yes
- Wi-Fi Standard: Wi-Fi 7 (802.11 be)
Network/Bearer
- Number Of SIM: 2
- SIM Type: Nano
Camera Features
- 4K Video Recording: Yes
In The Box & Warranty
- Warranty (Years): 1
Why Buy?
The iPhone That Keeps Up With Everything You Do
If you want a phone that genuinely performs at the highest level — without compromise — the iPhone 17 Pro Max delivers in every area that matters day to day.
Battery life is one of the biggest frustrations with smartphones, and this one goes the distance with up to 37 hours of video playback, meaning you can go a full day and then some without hunting for a charger. The cameras are exceptional in real-world use — whether you're shooting kids at a birthday party, landscapes on holiday, or quick videos for work, the results are sharp, clear, and true to life. The display is silky smooth and easy on the eyes, making everything from scrolling social media to watching a series feel noticeably better. And with a significant jump in graphics performance, everything just runs faster and smoother.
The Silver finish looks clean and premium in hand, and with 256GB of storage you've got plenty of room for photos, apps, and downloads without constantly managing space.
Buy This If…
- You're tired of your phone dying before the day is done
- You love photography and want pro-level results from your pocket
- You stream, game, or video call regularly
- You want a phone that'll stay fast and relevant for years
- You're upgrading from an older iPhone and want a genuine step up









