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Key Features
- Up to 37 hours video playback
- 48MP rear cameras and Camera Control
- Up to 2.5x faster GPU performance
- 18MP Center Stage front camera
- Pro display with ProMotion up to 120Hz
Apple iPhone 17 Pro Max 256GB - Deep Blue, MFYP4X/A

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display1, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.
Key Features:
Unibody enclosure. Makes a strong case for itself.
Introducing iPhone 17 Pro and iPhone 17 Pro Max, designed from the inside out to be the most powerful iPhone models ever made. At the core of the new design is a heat-forged aluminium unibody enclosure that maximises durability, performance and battery capacity.
A big zoom forward.
Across the iPhone 17 Pro camera system, you’ll find innovation that goes to great lengths. The telephoto features the next generation of our tetraprism design and a 56 per cent larger sensor. With an equivalent 200-millimetre focal length, the 8x optical-quality zoom makes this the longest iPhone Telephoto ever — offering 16x total optical zoom range. So you can explore an even wider range of creative choices and add a longer reach to your compositions.
New dimensions in power.
Whether you’re working with intensive graphics or massive media files, iPhone 17 Pro offers blazing-fast performance — with advanced cooling technology. An Apple-designed laser-welded vapour chamber works with the aluminium unibody structure to efficiently move heat away from the A19 Pro chip, allowing for even higher sustained performance. This breakthrough in thermal management is key to the most powerful iPhone ever created.
Battery life. All-time high.
The new internal design creates significant additional room for battery capacity, giving iPhone 17 Pro Max the best-ever iPhone battery life2, and up to 3 more hours per full charge compared to iPhone 15 Pro Max. From extended video playback to after-hours work, it’s always ready for overtime.
All the must‑haves. All on iPhone
The latest iPhone models come packed with advanced capabilities. Helpful Apple Intelligence features such as visual intelligence3 and Writing Tools to make your everyday easier. Fast, secure connections with Wi‑Fi 74, Bluetooth® 6, 5G connectivity5 and eSIM.6 And safety features like Emergency SOS via satellite designed to give you peace of mind.7
1 The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
2 All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/au/batteries and apple.com/au/iphone/battery for more information.
3 Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-au/121115#visual-intelligence.
4 Wi‑Fi 7 available in countries and regions where supported.
5 Data plan required. 5G is available in selected markets and through selected carriers. For details on 5G support, contact your carrier and see apple.com/au/iphone/cellular.
6 Use of an eSIM requires a carrier that supports eSIM and a carrier plan. See your carrier for details. To learn more, visit apple.com/esim.
7 Live Translation in Phone and FaceTime is available for one-on-one calls in English (UK, US), French (France), German, Portuguese (Brazil) and Spanish (Spain) when Apple Intelligence is enabled on a compatible iPhone, iPad or Mac.
Specifications
Global
- EAN: 0195950639278
- Model Number: MFYP4X/A
Features
- Dust Resistant: Yes
- Face Detection: Yes
- Water Resistant: Yes
- Wireless Charging: Yes
Memory/Storage
- Storage Capacity (GB): 256
Camera
- Front Camera: 18MP
Display
- Display Resolution: 2868 x 1320
- Display Type: Super Retina XDR OLED
- Refresh Rate (Hz): 120(Hz)
Connectivity
- Bluetooth Version: v6.0
- NFC: Yes
- Wi-Fi Standard: Wi-Fi 7 (802.11 be)
Network/Bearer
- Number Of SIM: 2
- SIM Type: Nano
Camera Features
- 4K Video Recording: Yes
In The Box & Warranty
- Warranty (Years): 1
Why Buy?
The iPhone That Keeps Up With Everything You Do
If you want a phone that genuinely performs at the highest level — from the camera to the screen to the battery — the iPhone 17 Pro Max in Deep Blue delivers it all in one polished package.
The battery alone is a game-changer for busy days, stretching to up to 37 hours of video playback so you're not hunting for a charger by lunchtime. The camera system is where this phone really shines — a powerful 48MP rear setup with a dedicated Camera Control button makes it easier than ever to capture sharp, detailed photos and video without fussing through menus. The 18MP front camera keeps you looking clear and centred on video calls automatically. And whether you're streaming, gaming, or multitasking, the buttery-smooth 120Hz display and significantly faster graphics mean everything just feels quicker and more responsive.
The Deep Blue finish looks quietly premium without trying too hard, and 256GB of storage gives you plenty of room for photos, apps, and downloads without constantly managing space.
Buy This If…
- You want a phone battery that lasts a full day and then some
- You love photography and want pro-level results from your pocket
- You stream, game, or multitask heavily on your phone
- You're after a phone that looks and feels premium every day
- You want plenty of storage without constantly deleting things









