Bing Lee Commercial
Bing Lee Commercial
Appliance solutions built around your project
Bing Lee Commercial combines Bing Lee's buying power, range and infrastructure with dedicated commercial expertise.
We partner with builders, developers, project home builders and industry professionals across NSW, ACT, VIC and QLD, providing tailored appliance solutions for residential developments, project homes and commercial projects.
From initial specification and project pricing through to supplier coordination, forecasting and delivery, our Commercial team gives you one point of contact for the whole project.
Commercial support from specification to delivery
Every project is different. Our Commercial team works with clients and leading appliance brands to build a solution around your project's specification, volume, budget and construction program.
HOW OUR COMMERCIAL TEAM HELPS
| Service | How we help |
| Dedicated account management | One commercial point of contact from initial enquiry and pricing through to delivery |
| Commercial and project pricing | Competitive project and program pricing, structured around agreed specifications and volumes |
| Specification support | We work from your existing appliance schedule or help with product selections, alternatives and upgrades |
| Supplier coordination | Direct liaison with brand partners on project pricing, technical requirements, product changes and availability |
| Forecasting and ordering | Forward planning to manage stock availability, product transitions and project timelines |
| Delivery coordination | Deliveries planned around your construction program, with support when schedules change |
Leading brands. One commercial partner.
Bing Lee Commercial gives you access to an extensive portfolio of appliance brands, so we can build solutions across a broad range of project requirements, specifications and price points.
OUR BRAND PARTNERS
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Who We are
Bing Lee
For more than 69 years, the Lee family has built Bing Lee into Australia's largest family-owned electronics and appliance retailer, with more than 30 stores along the east coast and a team of over 500 across our stores, warehouses and support offices.
For builders and developers, that means real buying power, access to the world's most trusted appliance brands, and the warehouse and delivery network to support projects of every size. All backed by the values our founder set: integrity, great service and great value.
Experience our showrooms
Commercial clients have access to Bing Lee's specialist appliance destinations, where builders, developers, designers and their clients can experience products and finishes firsthand.
Signature Appliances – Willoughby
A premium appliance destination featuring an extensive selection of kitchen and laundry appliances, supported by an experienced specialist team. Signature provides an ideal environment for clients working on premium residential developments and individual luxury homes to explore appliance options.
Address
680 Willoughby Road, Willoughby NSW 2068
Get directions
Contact
T: 02 9100 0770
E: [email protected]
W: www.signatureappliances.com.au
La Cornue Flagship Showroom – Surry Hills
Experience the craftsmanship of La Cornue at Australia's first standalone La Cornue showroom. The Surry Hills flagship showcases a hand-picked selection of La Cornue creations and French culinary architecture.
Address
14 Foveaux Street, Surry Hills NSW 2010
Get directions
Contact
T: 02 7908 4110
Viewings by appointment only.
Miele Partner Centre – Drummoyne
Our dedicated Miele Partner Centre showcases the full Miele range across cooking, dishwashing, refrigeration, laundry and floorcare. Selected products are fully operational, so clients can try appliances before making their selections.
Our projects
A selection of projects we've supplied for builders, developers and designers across NSW.
COMPLETED PROJECTS
Maybe Forever, NSW
Located in the beachside suburb of Cronulla, Maybe Forever is a three-storey, Bahamas-inspired home that showcases organic materials and a plantation style throughout. The goal was to create that signature holiday feeling for the home, while remaining functional and robust for a busy family of six.
| Architect | Soul Home & Vic Lake Architects |
| Builder | Stark Building |
| Brands | Miele, Smeg, Fisher & Paykel, Franke |
The Perfect View, NSW
A postcard-perfect outlook of Sydney Harbour and Circular Quay called for a team effort by Thomas Hamel & Associates to mastermind a grand yet entertaining-friendly design worthy of its location.
| Design | Thomas Hamel & Associates |
| Brands | La Cornue, Liebherr, Zip |
Maple, NSW
In the heart of Berry, a corner block was transformed into two side-by-side holiday properties showcasing contemporary-meets-classic architecture. In a nod to the quaintness and beauty of the town, a modern farmhouse aesthetic was infused into the interiors with the holiday feeling Soul Home is known for. The aim was an experience where guests feel immersed in the ambience of a deconstructed hotel, while still enjoying the cosy comforts of a private holiday home.
| Design | Soul Home & Vic Lake Architects |
| Builder | Stark Building |
| Brands | Smeg, Electrolux, Fisher & Paykel, Franke |
Strathfield II Home, NSW
The Strathfield II home is the result of refined skill, visionary design and a dedication to lasting value. Mirage Developments set out to create a living environment that balances elegance with comfort, and functionality with beauty.
| Builder | Mirage Developments |
| Brands | Miele |
Nautique, NSW
JDH Capital's vision for this project was to capitalise on the attributes of the existing hotel, formerly the Vibe, converting the existing porte cochère and rooftop pool into luxury amenities for all residents. The redevelopment of Nautique into 117 apartments began in February 2022 and was completed in 2025.
| Architect | PTW Architects |
| Design | David Selden Design |
| Builder | Richard Crooks |
| Brands | Miele, Franke |
The Coke Works, Corrimal
The Works is transforming the historic Corrimal Coke Works into a master-planned residential community, combining apartments and terrace homes with extensive open space while celebrating and preserving the site's unique industrial heritage.
| Developer | Legacy |
| Builder | Growth Built |
| Brands | Fisher & Paykel |
| Future sites secured | North Sydney and Macquarie Park, with Fisher & Paykel and Miele |
Talk to our Commercial team
Have a project you'd like to discuss? Whether you already have an appliance specification or you're just beginning the selection process, our Commercial team can help.
Bing Lee Commercial
General enquiries
Our main point of contact for builders, developers and industry partners, from first enquiry and project pricing through to delivery.
Nicole Hadley
Commercial Manager
Nicole brings extensive appliance industry experience across commercial sales, leadership, buying, supplier management and business development.
As Commercial Manager at Bing Lee, Nicole has led the development of the Commercial Division, working closely with builders, developers and industry partners across NSW to deliver tailored appliance solutions. Her focus is on building strong partnerships and supporting projects from initial specification and pricing through to supply and delivery.
Contact
Arvind Naidu
Senior Business Development Manager
Arvind brings more than 30 years of commercial experience across the appliance industry and commercial banking. His background includes owning and operating his own commercial electrical appliance business, along with senior experience in commercial appliance and bathroom supply.
His extensive industry and business knowledge enables him to support builders, developers and industry partners with practical, tailored solutions across their project requirements.
Contact