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Key Features
- 65 inch OLED display with 4K resolution and HDR for a stunning visual experience.
- Powered by the BRAVIA XR cognitive processor for advanced picture and sound quality.
- Features smart Google TV with built-in Google Assistant for easy voice control and access to streaming services.
- XR Contrast Booster 15 and XR OLED Contrast Pro for enhanced contrast and deep blacks.
- Acoustic Surface Audio+ technology provides immersive sound directly from the screen.

Sony BRAVIA XR A95K 65" 4K HDR OLED TV with Smart Google TV (2022), XR65A95K

Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR™.
- • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
- • See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max.
- • Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.
- • Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support.
- • Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.
- • Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
- • Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.
- • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1.
- • Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.
- • See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
- • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.
- • Unique Dual Style stand offering versatile TV placement – front position for immersive viewing and back position setting the TV closer to the wall.
- • With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.
- • Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.
KEY FEATURES:
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
Our widest palette of colors, natural and bright
The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.
Enjoy real life depth with pure blacks and brighter colors
Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Discover new ways to enjoy TV with BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.
Simple and premium remote, easy to use even in darkness
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.
Optimizing picture for all your favorite content
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
1 User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
2 Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2024 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. © 2021 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
3 User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
4 Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
5 IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as Fandango Now (US only) and BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
6 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internetservice, device capabilities, and content availability. www.netflix.com/termsofuse. A future firmware update will allow you to adjust picture quality while Netflix Adaptive Calibrated Mode is enabled.
7 Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
8 Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset and enable the feature during initial setup. Feature is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, X900H.
9 Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. This function works when Auto Picture Mode on the TV is set to ON and is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, X900H.
10 4K: 3,840 x 2,160 pixels. Game title supporting 4K/120fps required.
11 Game title supporting VRR required. Results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
12 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
13 This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs.
14 This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
15 Actual look may differ depending on TV size and type of cables used. The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety. Refer to our display guide here http://sonyglobal.akamaized.net/is/content/gwtvid/2022/A95K_Display_Example.pdf
16 Other than video chat, other BRAVIA CAM features will be available via future firmware update.
Specifications
Global
- EAN: 4548736139800
- Model Number: XR65A95K
- Model Year: 2022
Features
- Smart TV: Yes
Display
- Display Resolution: 3840 x 2160
- TV Display Type: OLED
- Dolby Vision: Dolby Atmos
- HGiG Mode: No
- Nvidia G-Sync Compatible: No
- Screen Size (in): 65"
Connectivity
- Bluetooth: Yes
- Chromecast Built-In: Yes
- Ethernet: Yes
- Wi-Fi: Yes
Interfaces/Ports
- Number Of Digital Optical Audio Input/Output: 1
- HDMI Inputs: 4
- Number Of USB Ports: 2
Smart Tv Features
- Apple Airplay Compatible: Yes
- Apple Homekit Compatible: Yes
- Operating System: Android TV™
Pre-Installed Apps
- Netflix Ready: Yes
Audio
- HDMI (ARC): Yes
Energy Specification/Power
- Stand-By Consumption (W): 0.5
Dimensions
- Depth: 43mm
- Dimensions without Stand (WxDxH) (mm): 1444 x 43 x 837
- Dimensions with Stand (WxDxH) (mm): 1444 x 301 x 851
- Height: 837mm
- Wall Mount Dimensions (VESA®) (mm): 300 x 300
- Width: 1444mm
Weight
- Weight without Stand (Kg): 27
In The Box & Warranty
- Included: Remote Control
- Warranty (Years): 1
Other
- Box Depth (mm): 200
- Box Height (mm): 970
- Box Width (mm): 1590














