Samsung 98" LS03H The Frame QLED 4K Smart TV 2026 QA98LS03HEWXXY
QA98LS03HEWXXY
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Key Features
- Modern Frame Design with Built-in Solution
- Art Mode
- Glare Free with QLED
- Samsung Vision AI Companion
- 20 Years Global No. 1TV Brand
Samsung 98" The Frame LS03HE 4K Samsung Vision AI Smart TV 2026, QA98LS03HEWXXY
The answer to your artistic style.
Key Features:
Timeless design with a built in installation solution
With a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall & created with a built in connection solution. It's never been easier to keep your space looking minimalist.
Museum-level presence. Now in 98 Inches
Not all screens are made equal, some are designed to disappear. The best mix of a big screen that transforms into your own private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.
World-famous galleries in your home
Curate your personal art gallery from the Samsung Art Store with over 5,000 options from world-famous artists and institutions. You can easily find the right pieces to show off your style.
For art almost as real as the canvas with QLED, enhanced by Certified Glare Free.
The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification1. Powered by our most advanced Glare Free technology2, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.2
Ask your companion. Samsung Vision AI is here.
Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.
1 The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
2 The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
Specifications
Global
- EAN: 8806099020378
- Model Number: QA98LS03HEWXXY
- Model Year: 2026
Features
- Game Mode: Yes
- Smart TV: Yes
- Voice Control: No
Video
- Hdr10: No
Display
- Display Resolution: 3840 x 2160
- TV Display Type: QLED
- Dolby Vision: False
- HDR10+: Yes
- HGiG Mode: Yes
- High Dynamic Range (HDR): Yes
- Image Upscaling: No
- Motion Refresh Rate: 100
- Screen Size (in): 98"
Connectivity
- Bluetooth: Yes
- Ethernet: Yes
- Wi-Fi: Yes
Interfaces/Ports
- Number Of Digital Optical Audio Input/Output: 1
- HDMI Inputs: 4
- Number Of USB Ports: 2 x USB-A
Smart Tv Features
- Amazon Alexa Compatible: Yes
- Apple Airplay Compatible: Yes
- Google Home Compatible: Yes
- Operating System: Tizen™ Smart TV
- Web Browser: No
Audio
- Dolby Atmos: No
- Sound Output (W): 40
Energy Specification/Power
- Energy Rating: 6 Star
- Power Consumption (kWh per year): 350
- Stand-By Consumption (W): 0.5
Media
- Dimension Images: [object Object], [object Object]
- Lifestyle Images: [object Object], [object Object]
Dimensions
- Depth: 432.3mm
- Dimensions without Stand (WxDxH) (mm): 2195x30.9x1250.3
- Dimensions with Stand (WxDxH) (mm): 2195x432.3x1303.6
- Height: 1303.6mm
- Wall Mount Dimensions (VESA®) (mm): 600x400
- Width: 2195mm
Weight
- Weight without Stand (Kg): 56.4
- Weight with Stand (Kg): 57.9
In The Box & Warranty
- Warranty (Years): 1
Other
- Box Depth (mm): 210
- Box Height (mm): 1420
- Box Width (mm): 2371
Manuals
Why Buy?
A 98-inch art gallery that turns into cinema-quality entertainment
The Samsung The Frame 98 inch swaps the usual black-screen look for a piece of wall art, then switches to a sharp 4K picture the moment you want to watch something. If you have been searching for the samsung the frame 98 inch to anchor a big living space, this is a screen designed to work whether it is switched on or off.
When the TV is idle, it displays artwork from the Samsung Art Store's collection of over 5,000 pieces, so your lounge room gets a rotating gallery instead of a blank black rectangle. Samsung Vision AI pays attention to what you like and helps surface pieces that suit your taste, so you are not stuck scrolling through options. Once you are ready to watch, QLED colour and Certified Glare Free technology keep the picture clear and true to life even in a bright room, with no washed-out reflections to squint through.
At 98 inches, this screen sits flush to the wall with cabling tucked away, so it reads as a framed piece rather than a hulking TV, which suits open-plan living and dining areas where the screen is on show all day. Energy rating of 6 stars means it is not costing you extra to leave art on display.
Buy this if…
- You want a big screen that looks intentional even when it is not showing a program
- Your living room gets plenty of natural light and glare has bothered you on other TVs
- You like the idea of swapping in different artwork depending on your mood
- Your space calls for a screen this size, and you want the installation to look tidy and flush
- You want one display that covers both quiet daytime ambience and proper movie nights