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Key Features
- Sleek, modern design sits flush to the wall for a minimalist look
- Transform your space into a private art gallery with a 98-inch display
- Access over 5,000 artworks from world-famous galleries via Samsung Art Store
- QLED picture with Certified Glare Free technology minimises reflections
- Samsung Vision AI helps you discover art that matches your personal taste
Samsung 98" The Frame LS03HE 4K Samsung Vision AI Smart TV 2026, QA98LS03HEWXXY

The answer to your artistic style.
Key Features:
Timeless design with a built in installation solution
With a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall & created with a built in connection solution. It's never been easier to keep your space looking minimalist.
Museum-level presence. Now in 98 Inches
Not all screens are made equal, some are designed to disappear. The best mix of a big screen that transforms into your own private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.
World-famous galleries in your home
Curate your personal art gallery from the Samsung Art Store with over 5,000 options from world-famous artists and institutions. You can easily find the right pieces to show off your style.
For art almost as real as the canvas with QLED, enhanced by Certified Glare Free.
The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification1. Powered by our most advanced Glare Free technology2, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.2
Ask your companion. Samsung Vision AI is here.
Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.
1 The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
2 The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
Specifications
Global
- EAN:
- 8806099020378
- Model Number:
- QA98LS03HEWXXY
- Model Year:
- 2026
Features
- Smart TV:
- Yes
- Voice Control:
- No
Video
- Hdr10:
- No
Display
- Display Resolution:
- 3840 x 2160
- TV Display Type:
- QLED
- Dolby Vision:
- False
- HGiG Mode:
- Yes
- Screen Size (in):
- 98"
Connectivity
- Bluetooth:
- Yes
- Ethernet:
- Yes
- Wi-Fi:
- Yes
Interfaces/Ports
- Number Of Digital Optical Audio Input/Output:
- 1
- HDMI Inputs:
- 4
- Number Of USB Ports:
- 2 x USB-A
Smart Tv Features
- Amazon Alexa Compatible:
- Yes
- Apple Airplay Compatible:
- Yes
- Google Home Compatible:
- Yes
- Operating System:
- Tizen™ Smart TV
- Web Browser:
- No
Energy Specification/Power
- Energy Rating:
- 6 Star
- Power Consumption (kWh per year):
- 350
- Stand-By Consumption (W):
- 0.5
Dimensions
- Depth:
- 432.3mm
- Dimensions without Stand (WxDxH) (mm):
- 2195x30.9x1250.3
- Dimensions with Stand (WxDxH) (mm):
- 2195x432.3x1303.6
- Height:
- 1303.6mm
- Wall Mount Dimensions (VESA®) (mm):
- 600x400
- Width:
- 2195mm
Weight
- Weight without Stand (Kg):
- 56.4
- Weight with Stand (Kg):
- 57.9
In The Box & Warranty
- Warranty (Years):
- 1
Other
- Box Depth (mm):
- 210
- Box Height (mm):
- 1420
- Box Width (mm):
- 2371
Manuals
Why Buy?
A 98-inch gallery wall that turns into a cinema screen
The samsung the frame 98 inch is built for anyone who wants a big screen without the room looking like a home theatre showroom. It sits flush against the wall, hides its cabling, and displays artwork instead of a blank black panel when you are not watching something.
Turn it on and QLED picture quality paired with Certified Glare Free technology keeps colours true and the image easy to see, even in a bright, sunlit living room where cheaper screens wash out or throw reflections back at you. Leave it idle and it pulls from the Samsung Art Store, a library of over 5,000 pieces, so the wall changes character through the day instead of sitting dark. Samsung Vision AI Companion picks up on your style over time and suggests art to match, so curating the display takes less effort on your part.
At 98 inches, this suits open-plan living or dining areas where the TV is always visible, since it reads as a framed artwork rather than equipment. A 6 star energy rating means running it as ambient art throughout the day will not push your power bill up noticeably.
Buy this if…
- You want a large screen that still looks intentional when it is switched off
- Your living room gets strong daylight and glare has been a problem with past TVs
- You like changing the art on your wall to suit your mood or the season
- Your open-plan space needs a screen this size without it dominating the room
- You want one display that handles daytime ambience and movie nights equally well









