Sony 77" BRAVIA 8 4K HDR OLED TV (2024) K77XR80
K77XR80
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Key Features
- Pure black OLED, bright and beautiful
- Screen speaker, always cinematic
- Harmonic Presence. Slim and chic for your living space.
- Everything you stream. All on one screen.
- Perfect for PlayStation®️ 5
Sony BRAVIA 8 77” class OLED 4K HDR Google TV (2024), K77XR80
Experience a new era of visual excellence with the Sony Bravia 8 OLED TV. This marvel of technology not only offers aesthetic slimness that blends seamlessly into any room but also stands as the perfect centerpiece for your living space.
Key Features:
Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
Sound precisely matches what's on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.
Everything you stream. All on one screen.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.
Specifications
Global
- EAN: 4548736160484
- Model Number: K77XR80
- Model Year: 2024
Features
- Smart TV: Yes
Display
- Display Resolution: 3840 x 2160
- TV Display Type: OLED
- Screen Size (in): 77"
Connectivity
- Bluetooth: Yes
- Chromecast Built-In: Yes
- Ethernet: Yes
- Wi-Fi: Yes
Interfaces/Ports
- Number Of Digital Optical Audio Input/Output: 1
- HDMI Inputs: 4
- Number Of USB Ports: 2
Smart Tv Features
- Apple Airplay Compatible: Yes
- Apple Homekit Compatible: Yes
- Google Home Compatible: Yes
- Operating System: Google TV
Pre-Installed Apps
- Netflix Ready: Yes
Audio
- HDMI (ARC): Yes (eARC/ARC)
Energy Specification/Power
- Stand-By Consumption (W): 0.5
Dimensions
- Depth: 248mm
- Dimensions without Stand (WxDxH) (mm): 1223x37x706
- Dimensions with Stand (WxDxH) (mm): 1223x248x732
- Height: 732mm
- Wall Mount Dimensions (VESA®) (mm): 300x300
- Width: 1223mm
Weight
- Weight without Stand (Kg): 17.1
- Weight with Stand (Kg): 18
In The Box & Warranty
- Warranty (Years): 1
Other
- Box Depth (mm): 180
- Box Height (mm): 841
- Box Width (mm): 1359
Why Buy?
Cinema-Quality Picture in Your Living Room
If you want the kind of picture quality that genuinely stops you mid-scroll, the Sony BRAVIA 8 77" OLED delivers it every single day — without needing a dedicated home theatre to appreciate it.
OLED technology means each pixel produces its own light and can switch off completely, giving you blacks that are truly black and colours that pop with real depth and richness. The result is a picture that feels alive — whether you're watching a gritty drama, a sun-drenched nature doco, or the footy on a Friday night. Sound comes directly through the screen itself, so dialogue, music, and effects always feel like they're coming from exactly the right place. And with Google TV built in, everything you stream — Netflix, Disney+, YouTube, you name it — is right there, easy to find and easy to enjoy.
At 77 inches, it makes a statement in any living room, but its slim, refined design means it looks considered rather than overwhelming. PS5 owners will love the seamless pairing too — gaming looks and feels genuinely next level.
Buy This If…
- You want the most immersive viewing experience possible at home
- You're tired of juggling multiple remotes and streaming apps
- You play PlayStation 5 and want visuals that match the hardware
- You care about how your TV looks in the room, not just on screen
- You're ready to upgrade to a screen that genuinely does justice to great content