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Key Features
- Pure black OLED, bright and beautiful
- Screen speaker, always cinematic
- Harmonic Presence. Slim and chic for your living space.
- Everything you stream. All on one screen.
- Perfect for PlayStation®️ 5
Sony BRAVIA 8 77” class OLED 4K HDR Google TV (2024), K77XR80

Experience a new era of visual excellence with the Sony Bravia 8 OLED TV. This marvel of technology not only offers aesthetic slimness that blends seamlessly into any room but also stands as the perfect centerpiece for your living space.
Key Features:
Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
Sound precisely matches what's on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.
Everything you stream. All on one screen.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.
Specifications
Global
- EAN: 4548736160484
- Model Number: K77XR80
- Model Year: 2024
Features
- Smart TV: Yes
Display
- Display Resolution: 3840 x 2160
- TV Display Type: OLED
- Dolby Vision: False
- HDR10+: No
- High Dynamic Range (HDR): No
- Screen Size (in): 77"
Connectivity
- Bluetooth: Yes
- Chromecast Built-In: Yes
- Ethernet: Yes
- Wi-Fi: Yes
Interfaces/Ports
- Number Of Digital Optical Audio Input/Output: 1
- HDMI Inputs: 4
- Number Of USB Ports: 2
Smart Tv Features
- Apple Airplay Compatible: Yes
- Apple Homekit Compatible: Yes
- Google Home Compatible: Yes
- Operating System: Google TV
Pre-Installed Apps
- Netflix Ready: Yes
Audio
- HDMI (ARC): Yes (eARC/ARC)
- Dolby Atmos: Yes
Energy Specification/Power
- Stand-By Consumption (W): 0.5
Dimensions
- Depth: 248mm
- Dimensions without Stand (WxDxH) (mm): 1223x37x706
- Dimensions with Stand (WxDxH) (mm): 1223x248x732
- Height: 732mm
- Wall Mount Dimensions (VESA®) (mm): 300x300
- Width: 1223mm
Weight
- Weight without Stand (Kg): 17.1
- Weight with Stand (Kg): 18
In The Box & Warranty
- Warranty (Years): 1
Other
- Box Depth (mm): 180
- Box Height (mm): 841
- Box Width (mm): 1359
Why Buy?
Cinema-grade picture and sound that transforms your living room
The Sony 77-inch BRAVIA 8 4K HDR OLED TV brings genuine home cinema experience to everyday viewing, with each pixel lighting independently to deliver perfect blacks and vibrant colours that make everything from nature documentaries to Friday night footy feel immersive and real.
OLED technology means no backlight bleed or washed-out greys — just pure, deep blacks and brilliant colours that pop off the screen. The XR Processor analyses every scene to optimise picture quality automatically, while 3D surround sound upscaling creates spatial audio that fills your room using just the TV speakers. Sound appears to come directly from the action on screen, making dialogue crisp and effects believable without needing external speakers.
At 77 inches, this TV makes a bold statement while maintaining an elegantly slim profile that suits modern living rooms. Google TV organises all your streaming apps in one place, so you can browse 700,000+ movies and shows without jumping between platforms. The built-in camera adjusts picture and sound based on where you sit, ensuring optimal viewing from anywhere in the room.
Buy this if...
- You want the most immersive home viewing experience possible
- You stream multiple services and want them organised intelligently
- You game on PlayStation 5 and want visuals that match the performance
- You appreciate quality design that complements your living space
- Your household watches different content and wants automatic optimisation










