Simpson was established way back in 1909 in Adelaide, South Australia. Today Electrolux own the Simpson brand and retain their model of affordability and quality with innovative touches to their clothes washing machines and dryers. For example, the EZI set function that appears on many Simpson models features a time remaining function so you can plan your day more effectively. The EZI set control panel is designed to make it very easy to program a wash - it can be done with one press of a button. Even the lids have been designed and reinforced to withstand a full basket of wet clothes thrown on top. Bing Lee carry a range of Simpson top loader washing machines and clothes dryers.