Bing Lee backs the Sydney Swans

Bing Lee has announced they will continue their support of NSW sport by becoming a proud premier partner of Sydney AFL team, the Sydney Swans for the next three years.

Bing Lee Chief Executive Officer Lionel Lee says the sponsorship with the Sydney Swans is driven by the team’s renowned strong family supporter-base and universal appeal across Sydney.

“The partnership fits perfectly with Bing Lee's family values and the desire to succeed. The sponsorship offers a platform for Bing Lee to continue working with progressive sporting organisations and their members; we are proud to be involved with one of Sydney’s leading sporting teams.”

“For our part, we’re absolutely delighted to partner with Bing Lee and really appreciate their support. We look forward to working with them to grow and enhance what is a very successful business” said Swans Chief Executive Myles Baron-Hay.

“Bing Lee and ourselves have much in common – we’re both very Sydney and both share a focus on family. Bing Lee is obviously a family business whose principal clients are families. The Swans are a family-friendly club, welcoming both men and women, the young and the old where ever you live.

“We welcome Bing Lee to the red and white family!”

This new relationship adds to Bing Lee’s support of Sydney centric properties. In 2007 Bing Lee began their support of Taronga Zoo by sponsoring the endangered Francois Langur monkeys and, later in the year were announced as the major sponsor of Sydney Football Club.

The three-year deal will allow Bing Lee and the Sydney Swans to develop a strong and co-operative sponsorship, which follows the Bing Lee tradition of partnering with successful iconic brands.

"Bing Lee has become one of NSW’s largest electrical retailers with a strong brand presence and we are excited to form this alliance with the Sydney Swans who are an integral part of the Sydney landscape,” Lee concluded.

Sydney FC Sponsorship
7th August 2007

Sydney FC today announced a major sponsorship deal that will see Bing Lee and JVC on the front of the club's playing strip for the next two Hyundai A-League seasons.

Bing Lee, New South Wales's largest privately owned electrical retailer celebrating 50 years in business, is Sydney FC's new principal sponsor. Bing Lee's logo will appear on the front of Sydney FC's shirt for home matches and on the club's shorts for away games

Bing Lee general manager Phil Moujaes says that Sydney FC's large family supporter base and strong appeal across Sydney means that the partnership fits well with Bing Lee's values and philosophy.

"As one of Sydney's largest electrical retailers, with a strong brand presence across New South Wales landscape, it makes sense Bing Lee partners with Sydney FC, the team representing Sydney in the A-League, Australia's premier football competition," said Moujaes.

"The sponsorship offers a platform for Bing Lee and JVC to associate with a progressive sports organisation and its members. It will provide a common cause between Bing Lee, JVC and the Sydney community as we aim to see Sydney FC do well on the football field and continue to develop the sport at an elite level," added Moujaes.

Click here for Sydney FC subsite.

Bing Lee sponsors Canberra Raiders Ball Boys for 2007

Bing Lee has partnered with the Canberra Raiders to sponsor their Ball Boys with a sponsorship deal that offers Bing Lee branding on the Ballboy uniforms, promotional involvement and signage at all Canberra Raiders home games during the 2007 season.

“The Ball Boys are always on screen so it is great exposure” said Damian Kennedy, Sales & Marketing Executive for the Canberra Raiders.

Bing Lee will also sponsor a promotion to be held before each Canberra Raiders home game, where the Raiders players field a Raiders/Bing Lee ball into the crowd. The lucky people who snap up each ball will win a $25 Bing Lee voucher that can be redeemed at the Bing Lee Fyshwick store.

Bing Lee’s sponsorship of the Canberra Raiders Ball Boys in the 2006 Rugby League season was a great success.

Bing Lee General Manager Phil Moujaes said sponsorship of a team like the Canberra Raider was the perfect vehicle for Bing Lee’s two stores in the ACT region and allows the stores located in Fyshwick and in Belconnen to engage in interactive and innovative promotions.

“Supporting our local community is an important focus for the Bing Lee Fyshwick store and through sponsoring the Canberra Raiders Ballboys our store is able to do that,” Moujaes continued.

“The sponsorship of the ball boys allows us to offer Raiders fans preferential purchase privileges and align the store with a high profile ‘grass-roots’ icon,” he said.

Proudly supporting Australian organisations

Taronga Zoo With support from Bing Lee, Taronga Zoo is establishing an Australasian region of Zoo's as second insurance for the Francois Langur population and is also involved in several in-situ projects in North Vietnam and Southern China. Visit the Taronga Zoo website for information about this stunning animal conservation park and its environmental programs. www.zoo.nsw.gov.au