Sponsorship

Electronics companies join forces to co-sponsor the sky blues

Sydney FC today announced a major sponsorship deal that will see Bing Lee and JVC on the front of the club's playing strip for the next two Hyundai A-League seasons.

Electronics companies Bing Lee and Sony Australia have announced their collaboration to become major sponsors of Hyundai A-League club, Sydney FC, for the 2009/10 and 2010/11 seasons.

The agreement between Sydney FC, Bing Lee and Sony will see Sony branding of away shirts and home shorts, while Bing Lee will continue to be the major home shirt sponsor. Both parties will receive significant onsite presence during matches and integrated promotional activity will run throughout the upcoming seasons, which will benefit football fans throughout NSW.

Click here to find out more

Bing Lee backs the Sydney Swans

Bing Lee has announced they will continue their support of NSW sport by becoming a proud premier partner of Sydney AFL team, the Sydney Swans for the next three years.

Bing Lee Chief Executive Officer Lionel Lee says the sponsorship with the Sydney Swans is driven by the team’s renowned strong family supporter-base and universal appeal across Sydney.

“The partnership fits perfectly with Bing Lee's family values and the desire to succeed. The sponsorship offers a platform for Bing Lee to continue working with progressive sporting organisations and their members; we are proud to be involved with one of Sydney’s leading sporting teams.”

“For our part, we’re absolutely delighted to partner with Bing Lee and really appreciate their support. We look forward to working with them to grow and enhance what is a very successful business” said Swans Chief Executive Myles Baron-Hay.

“Bing Lee and ourselves have much in common – we’re both very Sydney and both share a focus on family. Bing Lee is obviously a family business whose principal clients are families. The Swans are a family-friendly club, welcoming both men and women, the young and the old where ever you live.

“We welcome Bing Lee to the red and white family!”

This new relationship adds to Bing Lee’s support of Sydney centric properties. In 2007 Bing Lee began their support of Taronga Zoo by sponsoring the endangered Francois Langur monkeys and, later in the year were announced as the major sponsor of Sydney Football Club.

The three-year deal will allow Bing Lee and the Sydney Swans to develop a strong and co-operative sponsorship, which follows the Bing Lee tradition of partnering with successful iconic brands.

"Bing Lee has become one of NSW’s largest electrical retailers with a strong brand presence and we are excited to form this alliance with the Sydney Swans who are an integral part of the Sydney landscape,” Lee concluded.

Sydney Swans
Stephen Brassel
P: 02 9339 9106
E: brassels@sydneyswans.com.au

Proudly supporting Taronga Zoo

With support from Bing Lee, Taronga Zoo is establishing an Australasian region of Zoo's as second insurance for the Francois Langur population and is also involved in several in-situ projects in North Vietnam and Southern China.

Visit the Taronga Zoo website for information about this stunning animal conservation park and its environmental programs.

www.zoo.nsw.gov.au

Victor Chang Cardiac Research Institute

Ken Lee Chairman of Bing Lee has always been an admirer of The Victor Chang Cardiac Research Institute.

His father, Bing Lee was operated on by Dr Victor Chang which is where the gratitude and loyalty to the organisation began.

“Dr Victor Chang was a great man both as a surgeon and as a human being,” Ken Lee said. “He not only helped my father but many other patients who may not have survived without his determination and dedication into research for heart health.”

Ken’s commitment to the Victor Chang Cardiac Research was cemented in early 2006 when he was named as one of the members of the Board of Directors.

“For me being able to become an active member of the Victor Chang Institute family is a great honour,” Mr Lee continued.

Further information can be found at Victor Chang Cardiac Research Institute website.

www.victorchang.edu.au